ICE Models was founded in 1995 by Steffi Rinaldi in Cape Town, South Africa. With immediate success, the agency opened offices in Johannesburg in 1996. Over nearly 2 decades, ICE Models has earned its prestigious standing as the leading model agency in South Africa, providing full-service model management (scouting, development, placement) for women and men as well as bringing top International models to South Africa for direct bookings.

June 2015 saw the launch of its first foreign subsidiary Ice Germany. Focusing its attention on mediation of international models in the local market the company’s branch is also passionately discovering and developing Germanys next wave of top models.